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3 Reasons Why A Business Needs Professional Photos

January 2, 2018

Do not settle for those iPhone photos!

 

Maybe you’ve been wondering…“Why do I really need those fancy images?”

Every Business can benefit so much from professional photography.
High quality images make your business more professional which will contribute to your overall success.

In fact, statistics show that people who outsource photography earn twice as much commission as those who do not.

Pictures say a thousand words… specially these days, where social media is blooming

Instagram, a social media platform that is literally 95 percent photos, has the highest per follower engagement rate of any other social network.

Pinterest, another photo-based platform, has more than 100 million active monthly users.

It’s no wonder more and more small businesses are using stock images to promote themselves.

Here are 3 reasons why you should start using professional photography in your business.

 

1.     Your images represent your business.
think mother nature. I know it’s bad to judge a book by its cover but it’s what most humans naturally do!  Just like the way we dress has a big influence on what people automatically think we are…. photos in your business have that same affect. they represent your business. So, if you have a low-quality image, people might assume your product is low quality too.

 

 

2.     It triples engagement.Have you ever just scrolled thought Instagram’s explore tab and see a gorgeous well-styled photo and immediately stop.
then you stare for like 5 minutes straight, click on the image, like it, go on the comments to read what people are saying, then scroll thought the persons Instagram feed and BOOMyou become a fanand followed them.How many times do you do this when you see a plain photo? Unless, they are famous, engagement is tough to get with unprofessional photography.

When your photo shows up on someone’s feed, you have two seconds to grab the person’s attention. You must set yourself apart. You need to be the center of attention for that moment, so that person would want to click on your photo and see the rest of your content.

How many times do you do this when you see a plain photo? Unless, they are famous, engagement is tough to get with unprofessional photography.

3.     They Bring in the Big $$$$$Marketing is about communicating your value to the consumer.

Images help us understand context and let our imagination thrive. The image you choose needs to be high quality…and beautiful.

Visual content is more than 40 times more likely to get shared on social media than other types of content.

Great Image + More clicks = More engagement and more sales!

 

When it comes to photos, professional images are a MUST. No matter if you are starting out or have been in business for years, professional photography bring success.

 

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